SAVVY SOCIAL NETWORKING
Facebook, MySpace, Twitter and LinkedIn has cornered the market on virtual communication. Moving beyond hobby clubs and one-to-one communication, these social networks have changed the way people meet, plan and interact. Before signing up for a social network, weigh the benefits of membership against the time and energy necessary to keeping your profiles relevant.
SOCIAL NETWORKING 101
1. DO be picky. Signing-up for every social network out there seems like a good idea because it increases your visibility and makes it easier for your friends and clients to contact you. However, over time your ability to control your brand (web image/online reputation) decreases. Unless you have a team of internet-savvy PR professionals maintaining your online reputation, sign-up for the social networks most likely to be used by your community.
2. DO manage your time wisely. Social networking is a time sapper. Even if it doesn’t take much effort, it takes a lot of time to upload media content and update posts. Set aside a time for networking and stick to it.
3. DO review security options. Every social network allows you to set your own privacy and security settings. Review the defaults. You may be sharing more information about your browsing history and preferences than you like. For example, facebook connects with Pandora and announces your musical preferences to friends who use Pandora.
4. DO consider your audience. Facebook and MySpace are networks that focus on socializing with friend and family. While businesses use these sites for advertisements, business professionals network on work-related sites such as LinkedIn.
5. DON’T post private information in a public forum. DON’T forget you are online. Some servers store copies of web content in a cached (static) form. Even if you delete inappropriate content or unsubscribe from networks, cached pages may still record your profile history.
6. DO network. Social networking is for just that–networking. Make friends, build connections and grow your web presence.











