As a person with experience in satellites, Adrian McCarten will be heading the helm for Deluxe Australia as it works to incorporate a satellite plan. McCarten will work as the Digital Content Distribution Executive for Deluxe Australia, which is a part of the Deluxe Entertainment Service Group, Inc. MacAndrews & Forbes Holdings Inc. owns the group, which provides services for the entertainment industry and technologies to a variety of international clients. Deluxe Group works with major Hollywood Studios and offers motion picture film processing, DVD compression, EFILM digital intermediates, digital asset management, printing and distribution, digital cinema services, and other aspects to help the entertainment industry do its job.
McCarten will be leading a team to add satellite plans to the company’s portfolio. The goal is to prepare for theaters in Australia and Asia that will be using digitally equipped theaters and satellite services. The division McCarten joins already offers a variety of services, including mastering, reversioning, replication, hard-drive distribution, and Digital Cinema Packaging (DCP). The management aspects will work with Hollywood studio customers in the Asia Pacific, Australia, and New Zealand. McCarten will maintain operations from Sydney, Australia.
Under the current plan for the satellites, Deluxe will use the system to send special programs to the theaters equipped with digital receivers and equipment. These programs can include live events, special programs, traditional movies, 3D feature films, or other content delivered for entertainment purposes.
This new initiative is part of Deluxe Entertainment Services Group’s plan to build a satellite network for theaters in several countries, including Canada and the U.S. The company also entered an agreement with Echostar Corporation to help accomplish this goal. Deluxe London has a similar agreement with Argiva to cover the European market.
The global reach for this project is another reason why Deluxe went with McCarten to lead the project—he has a global network specific to satellites that the company hopes to utilize.